Organizing Your Product Catalog for Maximum Discoverability

A well-organized product catalog is the foundation of successful e-commerce. This guide will help you structure your catalog for maximum discoverability and improved customer experience.

Why Catalog Organization Matters

Proper organization leads to: - Faster product discovery - Improved user experience - Higher conversion rates - Better search performance

Organization Principles

1. Customer-First Thinking

Organize based on how customers think, not internal business logic.

2. Clear Hierarchy

Create logical levels: - Broad categories (3-8 main categories) - Subcategories (3-10 per main category)
- Product types (3-15 per subcategory) - Specific products

3. Intuitive Navigation

Make it easy for customers to browse and explore with predictable paths and clear labels.

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