ROI Calculator: Measuring Search Improvement Impact

Investing in better search functionality is one of the most impactful improvements you can make to your e-commerce platform. This guide will help you calculate and track the ROI of search improvements.

Understanding Search ROI

Search ROI measures the financial return generated from improvements to your product search functionality compared to the costs of implementation.

Key Metrics to Track

Revenue Metrics

• Search conversion rate
• Average order value from search
• Revenue attributed to search

Experience Metrics

• Search success rate
• Zero results rate
• Customer satisfaction scores

ROI Calculation Framework

Basic ROI = (Financial Gain - Investment Cost) / Investment Cost × 100

Consider both revenue gains and cost savings: - Increased conversions and AOV - Reduced support costs - Improved operational efficiency

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